Audience Development headlines to get you caught up quickly after the holiday
Happy New Year!
If the end of your 2017 was anything at all like mine, it means you spent the last few weeks dashing around on errands, finishing up must-do projects, and handling assorted odds & ends before taking a few days off for family and friends.
That left little time at all for the usual industry reading, so the newsletters and Nuzzel alerts piled up. And while I’m sure you intend to pore through them, let me save you some time. I’ve just finished going through the last two or so weeks of links to pull out those most relevant to audience development professionals so that you can feel free to go and Select-All-Delete the Updates tab in your inbox.
Have a look below, presented in no particular order, and feel free to share links to any important audience development stories I may have missed.
I hope this is helpful way to start a terrific 2018!
Chartbeat: The 100 Most Engaging Stories of 2017
http://2017.chartbeat.com/stories
The Verge’s tech report cards
https://www.theverge.com/2017/12/27/16819662/2017-tech-report-cards-recap-facebook-google-uber-apple
A Conversation with A. G. Sulzberger, the New Leader of the New York Times
https://www.newyorker.com/news/news-desk/a-conversation-with-a-g-sulzberger-the-new-leader-of-the-new-york-times
2018 could be the year Facebook banishes news from its feed
https://digiday.com/media/2018-year-facebook-banishes-news-feed/
Jeff Jarvis: Democracy Dies in the Light
https://medium.com/whither-news/democracy-dies-in-the-light-88958e7d93dc
A Bunch Of Digital Publishers Bought Cheap Traffic And Later Found Out It Was Fraudulent
https://www.buzzfeed.com/craigsilverman/these-publishers-bought-millions-of-website-visits-they?utm_term=.hmOp1jX4E#.unM0w38md
The year we wanted the internet to be smaller
https://www.theverge.com/2017/12/28/16795090/internet-community-2017-post-mortem-tumblr-amino-drip-tinyletter
Quality or Quantity? Depth Can Be A Metric For Both
http://mediashift.org/2017/12/quality-quantity-depth-can-metric/
5 things we learned about Facebook and fake news this year
https://digiday.com/media/5-things-learned-facebook-fake-news-year/?mc_cid=f282bf773f&mc_eid=c0cf232db8
Instagram will now add ‘Recommended’ posts to your feed
https://techcrunch.com/2017/12/27/instagram-will-now-add-recommended-posts-to-your-feed/
CNBC eyes monetization after its voice audience doubled this year
https://digiday.com/media/cnbc-eyes-monetization-voice-audience-doubled-year
The 7 Percent Rule: Why a small fraction of visitors drive most online traffic — and profit.
https://traffic.piano.io/2017/12/17/the-7-percent-rule/
How Media Makers Can Plan Engagement That Inspires Real Change
http://mediashift.org/2017/12/media-makers-can-plan-engagement-inspires-real-change/
Comment Sections Are Essential for News Sites. We’re Making Changes to Improve Ours.
https://theintercept.com/2017/12/18/comments-coral-project/
How the Washington Post built the nation’s most beloved weather blog
https://blog.markgrowth.com/how-the-washington-post-built-the-nations-most-beloved-weather-blog-669abbe130c9
How The New York Times gets people to spend 5 minutes per visit on its site
https://digiday.com/media/new-york-times-gets-people-spend-5-minutes-per-visit-site/
Don’t start 2018 without catching up on the data from this year (Parse.ly)
https://blog.parse.ly/post/6734/dont-start-2018-without-data/
Executive editor Jay Yarow breaks down CNBC’s formula for digital growth
https://digitalcontentnext.org/blog/2017/12/21/executive-editor-jay-yarow-breaks-cnbcs-formula-digital-growth/
